Summary
Beijing 2022
Sweden’s Greatest Winter Games Off All Time
- Sweden has performed its best ever in the Olympic Winter Games.
- The Swedish team won 18 medals – eight gold, five silver, and five bronze – during the Olympics in Beijing.
– We have exceeded the goal and won medals in eight different sports, says SOK’s team chief Peter Reinebo.
Source: sok.se
Successful Olympics in Beijing
BEYOND OUR EXPECTATIONS BOTH LINEARLY & DIGITALLY
- Channel 5 is the largest TV channel in all sales target groups and 3+ (AD).
- DNS is the largest TV house in all sales target groups and 3+ (AD).
- Week 6 is the second strongest week ever for Channel 5!
- Share-wise stronger in all target groups compared to the Olympics in PyeongChang.
- Channel 5 and DNS reach more than TV4 in A/M 25-59 years/30-64 years, even with TV4 in female target groups.
- In total, the Olympics in Beijing reach 55% of Sweden’s population (5,485,000 viewers*)
- The Olympics drive linear TV viewing.
– DNS delivers both linearly and digitally.
Source: MMS/Advantedge. 4/2-20/2 2022, *Program Reach = must have watched at least 3 consecutive minutes on any of the broadcasts, event, documentary, studio, Olympic evening, highlights etc.
Olympics in Beijing – Share in Sales Target Groups
– Channel 5 dominates during the Olympics and is the largest TV channel.
Share AD During the Olympics in Beijing
– DNS is the largest TV house during the Olympics.
AD Shares During the Olympics in Beijing
Source: MMS Advantedge, andel allday, 4/2-20/2 2022
Olympics in Beijing – Daily Reach
– Channel 5 and DNS reach more than TV4 in A/M 25-59 years/30-64 years, equal with TV4 in female target groups.
Daily Reach During the Olympics in Beijing
Source: MMS/Advantedge 4/2-20/2 2022, daily reach of 5 consecutive minutes
Olympics in Beijing – Total Reach*
-The Olympics in Beijing reach a total of 5,485,000 viewers (3+)*, or 55% of everyone aged 3-99 years.
Program Reach for the Olympics in Beijing
Source: MMS Advantedge, *Program Reach = must have watched at least 3 consecutive minutes on any of the broadcasts, event, documentary, studio, Olympic evening, highlights, etc. TOT= Channel 5, Channel 9 respectively ES channels